Mint Museum of Toys

MINT Rebranding is a project based on the museum in Singapore. I created a whole new identity based on their objective and exhibitions. The biggest challenge was building a new experience for the visitors. The museum’s name comes from its objective, “moment of imagination and nostalgia with toys”, which abbreviates to MINT.  Based on this objective, my goal was to make the target audience to be broader, so the museum would be more approachable for both kids and adults. I focused on making the identity visually appealing and friendly for museum visitors.

For the printed collateral for advertisement and informing the audience, I wanted to try a new approach, different from the usual media such as pamphlet. Inspired by the objective of this museum, I designed these coloring postcards that reflect the idea of gifting the moment. Having patterns that symbolize each floor at the back of the postcard, the recipients can look for the particular artwork in the museum, adding to the museum’s adventurous characteristic.